ÁNIMA is where the spirit of the Day of the Dead takes on new life, meeting modern art and luxury in a festival like no other. Hosted annually at ATELIER Playa Mujeres, ÁNIMA turns the resort into a breathtaking landscape of art, culture, and celebration, capturing the essence of one of Mexico’s most cherished traditions. Join us in reliving the wonder of this festival, filled with art, rituals, music, and the beauty of remembrance.

The Day of the Dead Celebration

As the Day of the Dead approaches, ATELIER Playa Mujeres transforms into a tribute to this revered holiday—a celebration that honors the connection between life and death. From sugar skull decorations and vibrant altars to the captivating Catrina and Catrin parades, the resort’s grounds come alive with traditional adornments, Mexican films, and culinary delights. This cultural homage invites guests to explore a vibrant fusion of past and present, where colors, scents, and stories create an atmosphere that’s both festive and reverent.

Art Fest by ÁNIMA: A Feast for the Senses

Following the Day of the Dead festivities, ÁNIMA extends into the Art Fest—a showcase that celebrates both traditional and contemporary Mexican art. This event introduces guests to distinguished Mexican artists, immersive artistic spaces, and performances that capture the essence of life and heritage. Each work and performance, whether a mural or a piece of live theater, tells a story that honors Mexico’s artistic soul and its unique relationship with the Day of the Dead.

Highlights of ÁNIMA’s Festive Program

Ready to dive into the magic of ÁNIMA? Here’s a look at some unforgettable experiences that give life to the festival:

Kite Festival “Soar Beyond the Horizon” – Step onto the beach for a stunning display of kites inspired by the ocean, accompanied by live DJ music and mixology creations. This event is a joyful nod to honoring traditions while celebrating life’s beauty.

Chef’s Table: A Gastronomic Odyssey – Led by Executive Chef Antonio Domínguez, this event takes guests on a journey of Mexican culinary tradition, with each dish crafted to evoke the flavors and stories of the Day of the Dead.

Art Talk: “Walls That Speak” – Discover the powerful voice of Mexican muralism in this session. Dive into the art of storytelling through large murals, where every image and color speaks to the cultural heart of Mexico.

Artistic Spaces and Performances

ÁNIMA‘s Artistic Spaces blend the thrill of live performances with the intimacy of Mexican art. Picture yourself immersed in Argentine tango’s passion, the rhythmic energy of Flamenco, or serenades by tenors performing against the backdrop of a Mexican sunset. Meanwhile, water dancers bring a ballet-like elegance to the aquamarine waves, crafting visual poems that reflect the balance of tradition and innovation at the festival.

Interactive Workshops and Masterclasses

ÁNIMA’s workshops are a portal into Mexican artistry. From Huichol art to macramé, each class connects participants to the craftsmanship rooted in Mexican heritage. Explore sugar skull decoration, bonsai techniques, fruit carving, or discover the art of painting paired with fine wine. These hands-on experiences invite guests to honor Mexico’s cultural wealth while unlocking their own creativity.

Cinematic Experiences

At ATELIER Playa Mujeres, the silver screen celebrates Mexico’s cinematic legacy with classic films that capture the spirit of the Day of the Dead. Accompanied by signature cocktails and artful confections, these screenings offer a cinematic journey through Mexico’s storytelling brilliance, blending nostalgia, culture, and celebration.

ÁNIMA: Where Culture and Creativity Meet

Every year, ÁNIMA offers a captivating exploration of Mexican culture that redefines what it means to celebrate life and death. Through art, performance, and tradition, ATELIER Playa Mujeres invites you to experience the Day of the Dead in a way that honors its roots while embracing modern luxury. Whether you’re an art enthusiast or a curious traveler, ÁNIMA brings you into a world where culture, memory, and artistry fuse to create a truly unforgettable experience.